Social media community management is a strategy used to create an authentic community across your various internet platforms like Instagram, Facebook, Reddit, and more. It’s a way for you to interact with your audience and…

When your whole team puts in the effort to provide your guests with an incredible tour or activity experience, you hope that you wowed them enough for them to leave you a good review. But…

Collecting customer feedback is a great way to improve your business. The individuals that have already experienced your tour or activity are able to give you real answers and suggestions about the aspects they enjoyed…

We’re all about using free tools to enhance your marketing strategy. One of our favorites is Google Alerts, a tool that lets you track the web for mentions of your business name or any other…

There are so many different aspects to SEO, from technical considerations like schema markup to content, keywords, and local strategies. So when you’re putting together your SEO strategy, it can be difficult to know where…

Tour and activity providers must have stellar customer service skills in order to run their business more smoothly, get positive reviews, and stay successful. You and your employees interact with guests every day, and while…

Doesn’t it feel great to get a 5-star review? Whether on Tripadvisor or Google, those awesome reviews boost your star rating and prompt potential customers to book with your business.  You can make your website…

Google My Business is one of your most important SEO tools, displaying information about your business in searches on a variety of Google platforms. If you’ve been following the advice in our GMB guides, you’ve…

Few things are more rewarding to a business owner than opening your computer and seeing a great 5-star review for your tour or activity business. To keep the praise coming, focus on creating an amazing…

Hospitality is central to our industry, and that means we always have to be prepared to deal with any challenges that arise with customers. Most customers will be excited to partake in your tour or…

In previous Compass guides, we’ve talked a lot about the importance of reviews when it comes to boosting your reputation, improving your local SEO, and more. But did you know that the reviews your business…

Millennials travel more than any other generation, and as Gen Zers begin to graduate from college and branch out on their own, they’re following in millennials’ footsteps. The travel habits of these groups are changing…

A recent Tripadvisor study found that 84% of people value cleanliness or sanitization certificates when booking a travel experience. By highlighting your safety policies, you’re more likely to attract customers who are specifically looking for…

Business owners love seeing five-star reviews. It feels good knowing that a guest enjoyed your tour or activity so much that they wanted to share their experience online. Although you can’t choose the reviews your…

When times are tough, it’s common for individuals and brands alike to struggle with what to say, particularly on social media. Do you stick with your old messaging and approach communications as though its still…

If you’ve read our guide to local SEO, you know it’s important to have local citations on business directories to help your rankings on local searches. A local citation is a mention of the name,…

A business’s online reputation is more important than ever. Reviews can make or break a potential customer’s decision to book with a tour operator, and responding to both positive and negative reviews across review platforms…

Thanks to review websites like Yelp, Tripadvisor, and even Facebook business pages, a company’s online reputation can make or break a consumer’s decision to book a tour or activity. With smartphones always at our fingertips,…

As a tour, activity or attractions operator, your day-to-day is likely very busy spent interacting with customers and making sure they have the best experience possible, managing employees, and keeping track of every aspect of…