Let’s start with a simple question—how do you know your website is succeeding without feedback? Data is critical to ensuring your message is delivered to the right audience for your tour, attraction, or activity. Website…

Google is the gold standard for search engines, and although they don’t reveal their algorithm secrets, their many free tools provide important indicators and resources to help improve your rankings. Because of this, using Google’s…

Search engine optimization is one of the most important things you can work on to ensure your business can easily be found online. Local SEO is crucial to help your business appear in the SERP…

Similar to SEO, PPC can seem like a nebula of constantly changing algorithms and undefined criteria, leaving you with more questions than answers. Naturally, this can become a roadblock or obstacle to those who might…

Virtual tours are a fun and exciting way to engage with your audience when you’re unable to run your traditional, in-person tours. Tour and activity operators around the world have experimented with online cooking classes,…

You’ve probably seen us mention keywords quite often throughout our guides — as they’re an integral part of SEO, PPC, and more — but you might be wondering where these mythical words and phrases come…

If you want to start targeting local customers and boost your local search visibility, it’s time to get serious about optimizing your Google Business Profile. Watch our session on setting up and maximizing your profile…

Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews,…

There are a lot of how-to’s on navigating Google Analytics, including what each report means and how to properly set up various filters, custom segments, referral exclusions, and just about every feature that’s available on…

Google’s Things to do allows activities to be booked online through Google Search and Google Destinations/Things to do. By working with Google, you can have a “ Tickets” button directly on your Google My Business listing on Google Search, which takes users to a FareHarbor-hosted booking page.