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Goodbye, Reserve With Google — Hello, Things To Do
Earlier this year, Google announced that it would be phasing out Reserve with Google (RwG) for tours, activities, and attractions. The booking service officially ended on August 1, 2021. Reserve with Google was a feature…
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Separating SEO Fact from Fiction: Don’t Fall for These 4 SEO Myths
Misinformation is unfortunately common in the world of SEO. From buying backlinks to using exact-match keywords, SEO misconceptions can be confusing and distract you from the main goal of SEO – to drive more visitors…
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Did You Know: Google Reviews Affect Your PPC Ads
In previous Compass guides, we’ve talked a lot about the importance of reviews when it comes to boosting your reputation, improving your local SEO, and more. But did you know that the reviews your business…
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How to Show Up in Google’s Local Travel Guides
It’s easier than ever for travelers to research destinations, find things to do during their travels, book flights, and plan an entire trip online from start to finish — all online! Google Travel is one…
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Reserve with Google Shake Up – New Search Experiences Coming Later in 2021
For the latest information on this topic, head over to our new guide on the introduction of Google Things to do! As a tour operator, you’re probably familiar with Reserve with Google (RwG), the service…
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The Anatomy of a SERP (Search Engine Results Page)
After browsing our search engine optimization guides, you’ve probably noticed that the term SERP – Search Engine Results Page – comes up somewhat frequently. That’s because an important part of any successful SEO strategy requires…
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Google Analytics Troubleshooting: Connecting GA to Your Google Ads Account
On its own, Google Ads is an excellent platform to manage your paid advertising campaigns and gain visibility in the SERPs. When paired with Google Analytics you gain new insight into how searchers interact with…
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Put Google Posts to Work for Your Brand
Google Posts is a feature that allows business owners to publish content directly to their brand’s Google Knowledge Panel in their GMB listing – the box that appears to the right of the search results…
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SEO Tactics For Small Businesses During COVID-19
The COVID-19 pandemic has shaped many parts of our lives since March 2020, so you probably won’t be surprised to learn that COVID-19-related searches are now the most popular searches on Google – outpacing searches…
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Google Business Profile Troubleshooting: Recovering a Suspended Listing
From address and phone number to reviews and gift card purchases, your Google Business Profile provides the most accurate information about your business, and it can even boost local SEO and drive sales. In fact,…
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