- 7 minute read
- Dashboard & FareHarbor
- Industry Insights
All Skill Levels
Spark 2023 is just around the corner! On October 8th and 9th, we’ll be meeting hundreds of tour and activity operators in Orlando for our biggest event ever. We can’t wait to see you there!
We’re doing things a little differently at Spark this year, like offering one and a half days of exclusive content, two networking happy hours, tour operator spotlights, and our first ever on-site FareHarbor Support Bar — so don’t forget your laptop!
If you have a few minutes ahead of your travel to Spark, we recommend taking a peek at the event agenda and viewing the following resources. By planning your days ahead of time, and browsing content related to the sessions you’re planning to attend, you can come prepared with questions related to your business and goals.
Haven’t registered yet? There’s still time, so sign up today!
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Pre-Spark To-Do List
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Tackle these action items ahead of time for a smooth experience at Spark!
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Passport to Profits: How Everyone Can Make $$$ With Affiliates
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Gain insights into the various affiliate categories, including direct, program, and API affiliates, and discover strategies to optimize your earnings through these channels. This session is highly recommended for tour operators and affiliates looking to maximize their profitability.
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Developing Your Digital Identity to Increase Online Bookings
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Enhance your online booking capabilities, grasp the nuances of managing an online presence, explore critical website ownership factors, expand your marketing expertise, and acquire practical tools for promoting your business through social media and personal branding.
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Maximizing Your FareHarbor Dashboard’s Brainpower for Inventory Management
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In this informative session, embark on a journey into the world of resources by harnessing the Dashboard's intelligence to automate your inventory management. Gain the knowledge to enhance bookings, effectively track invaluable resources, and dedicate more time to creating exceptional customer experiences. This session is designed for Dashboard users and operations employees.
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Operator Spotlight: Real World Dashboard Tips from Successful Operators
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Gain valuable insights and strategies to boost your conversion rates, extend your online presence, streamline your booking process, and improve your overall customer experience. Optimize user experience on your Dashboard and website and increase your booking rates.
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AI Tools to Manage and Grow Your Business
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Join Christian Watts, founder and CEO of Magpie Travel, as he simplifies the concept of AI and demonstrates how a range of AI tools can bring a transformative impact to the operations of tour and activity operators. Don't miss out on this opportunity to stay competitive and unlock the potential of AI for your business.
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From Scrolling to Booking: Exploring Social Media Marketing and Short-Form Video
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Pinpoint your target audience with precision, craft media content tailored to your preferences, and adopt data-driven approaches to content creation that drive increased conversions. This session is ideal for business owners, particularly those lacking a dedicated marketing or social media team member, who want to enhance their grasp of social media marketing strategies.
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Conversion Mastery: Elevating Your Website to Tempt Your Customer
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Gain valuable insights and strategies to boost your conversion rates, secure longevity in your online presence, streamline your booking process, and improve your overall customer experience.optimize user experience on your dashboard and website and increase your booking rates.
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The Great Analytics Leap: Journey from UA to GA4 (Beginner)
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Join us for an effortless transition from Universal Analytics to GA4. We'll demystify fundamental reports, terminology, and tools essential for navigating this cutting-edge data collection platform. This session is your opportunity to conquer any data-driven fears and gain the knowledge to empower you and your business. It's open to anyone eager to explore the potential that data has to grow your business!
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Fancy Seeing You Again! Proven Local Marketing Tactics to Attract Even More Repeat Sales
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Discover straightforward yet highly effective methods for engaging with your local market and attracting a surge of new guests. This program is tailored for marketing managers and owners who want to gain valuable insights into tried-and-true marketing strategies that are guaranteed to captivate repeat customers.
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Make GA4 Work For You: Exploring Functionality & Reporting (Intermediate +)
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Delve into the art of monitoring and dissecting website user data at different stages of the customer journey using Google Analytics 4. We will unveil the secrets of crafting custom reports and harnessing GA4's most powerful —yet often overlooked — features. This session is tailored for operators who have already implemented GA4 and are eager to maximize the benefits.
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Mastering Marketing: Crafting an Effective Marketing Plan for Success
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In this breakout session, gain the knowledge and skills to develop a marketing plan rooted in SMART goals that align seamlessly with your business objectives. This session is ideal for business owners and operators seeking guidance on their marketing strategies and efforts.
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Buying and Selling a Business: What Every Tour Operator Needs to Know
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In this presentation, Trish Higgins from Chenmark discusses practical considerations for those interested in buying or selling a business. Topics discussed include valuation, diligence process, and vendor selection.
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Setting SMART Goals to Reach Your Summit with Dr. Jon Kedrowski
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In this session, attendees will set 1-2 challenging goals for themselves and their teams, and then break them down into measurable, achievable smaller steps. With goals set, Jon will utilize powerful visuals to discuss implementable strategies for leading your team to sharing your vision on the importance of pursuing those goals.
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We hope these topics and resources are making you feel excited — and prepared — for Spark Orlando! If you have additional questions or want to know more about the event, be sure to visit spark.fareharbor.com. We’ll see you in Orlando!