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  1. Campaign Ideas: Influencer Marketing for Tours & Activities

    In today’s digital age, influencer marketing has quickly turned into a powerful tool for businesses across a wide range of industries. Social media platforms like TikTok and Instagram are home to recognizable faces with a…


  2. From Likes to RSVPs: A Playbook for Optimizing Your Facebook Event

    If you are already familiar with setting up Facebook events to increase your event’s reach and boost its attendance — now is the time to take them to the next level! Optimizing this tool in…


  3. Instagram Story Highlights: Make Your Stories Last Forever

    You’ve heard of Instagram stories (we hope!), but have you tried Instagram story highlights?! They are an easy-to-use feature that will make your stories stay on your page indefinitely. These highlights are a useful tool…


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  5. Be The Booker: A Live Workshop to Drive Your Online Conversions

    During this session, our website experts reviewed client sites LIVE to share insights that turn lookers into bookers.


  6. Google Analytics: What It Is & Why You Need It (Updated for GA4)

    Google Analytics is one of the most popular and useful digital marketing tools you should have in your arsenal—and it’s free to use!  This tool has an abundance of uses but broadly speaking it allows…


  7. Weathering the Storm: Guidelines for Managing Weather-Related Challenges in Outdoor Activities

    If you are an outdoor activity provider offering experiences like walking tours or biking excursions, you are no stranger to unpredictable weather conditions. From rain and wind to heatwaves and other issues, maintaining customer satisfaction…


  8. How to Build Your Social Audience Using Facebook Events

    Creating a Facebook event is a great way to increase visibility for your festivals, annual events, and more. They are a free tool and easy to set up — so you haven’t already utilized them,…


  9. 6 Sources of Web Traffic for Tour and Activity Sites

    Putting together a beautiful website is no simple task. However, getting the right visitors to come to your site (and book) is a whole other undertaking. You already know how important it is to have…


  10. How Tour Operators Can Leverage Apple Business Connect

    Apple recently launched a new tool called Apple Business Connect that allows you to claim and update information about your business on Apple Maps. Think Google Business Profile, but for Apple. By setting up your…


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