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From Scrolling to Booking: Exploring Social Media Marketing and Short-Form Video
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You’re Not Alone! 5 Common Operator Pain Points Solved
With 1,400+ operators currently in Community (and counting), we are able to get firsthand insight into the problems our clients are facing. And this helps us identify which topics you want to see on Compass.…
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10 Best Practices to Create Engaging Short-Form Videos
Like it or not, billions of people use social media around the globe. Why does this matter to your tour or attraction business? In a word – exposure. Short-form social media video has a massive…
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Maximize Your GA4 Data Insights with Google Signals
Getting comfortable with the many new aspects of GA4 (Google Analytics) may seem a bit overwhelming. That is why our team at FareHarbor wants to ensure you get all the critical details needed to maximize…
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Data Insights Made Easy: An Introduction to Looker Studio
Reporting can feel like a very daunting task. Updating sheets every month and pulling out important insights takes up a lot of time. If you identify with those statements, we encourage you to start using…
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6 Books to Inspire You in Your Business & Personal Life
Looking for ways to sharpen your leadership skills and learn something new? Whether you are just getting started or are an established company with many employees, useful career advice fits all sizes. Recently, we asked…
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How to Work with a Marketing Agency: Building a Successful Partnership
In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth. If you’re wondering whether…
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Campaign Ideas: Influencer Marketing for Tours & Activities
In today’s digital age, influencer marketing has quickly turned into a powerful tool for businesses across a wide range of industries. Social media platforms like TikTok and Instagram are home to recognizable faces with a…
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From Likes to RSVPs: A Playbook for Optimizing Your Facebook Event
If you are already familiar with setting up Facebook events to increase your event’s reach and boost its attendance — now is the time to take them to the next level! Optimizing this tool in…
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Instagram Story Highlights: Make Your Stories Last Forever
You’ve heard of Instagram stories (we hope!), but have you tried Instagram story highlights?! They are an easy-to-use feature that will make your stories stay on your page indefinitely. These highlights are a useful tool…
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