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8 Proven Ways to Engage with Followers on Social Media
In previous videos, we’ve told you the benefits of setting up social media accounts to promote your tours and activities business. But social media is not just about promotion — it’s about engaging with your…
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API Connectivity 101: Breakdown and Benefits of API Connectivity
What is API connectivity? API Connectivity creates a link between your FareHarbor Dashboard and the Online Travel Agency (OTA) that is reselling your tours, allowing you to use FareHarbor as your one-stop-shop for managing bookings…
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Using Google Surveys to Gain Insights on Potential Customers
Truly understanding your audience is crucial to effective marketing, and there’s no better way to get to know your potential customers than by directly asking them what you want to know. Surveys are a great…
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How Direct Bookings Help Your Bottom Line
As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…
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New FareHarbor Client Checklist
Welcome to FareHarbor! We’re excited to help you grow your business by sharing best practices and strategies. As a new client, there are a few things you should do to optimize your Dashboard to make…
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Adding Health & Safety Policies to Online Directory Listings & Social Media
A recent Tripadvisor study found that 84% of people value cleanliness or sanitization certificates when booking a travel experience. By highlighting your safety policies, you’re more likely to attract customers who are specifically looking for…
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Cheat Sheet: Sizing Images for Social Media
Between creating content and engaging with your followers, there’s a lot that goes into promoting your business on social media. Images play a large role in making your brand stand out, from a recognizable profile…
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3 Tips for Adapting to New Customer Expectations
Presented by Podium Guest Speakers: Paris Picard – Senior Account Executive Jason A’alona – Head of Retail In the wake of a COVID-19 pandemic, the need to adapt is critical. Your customers now expect frictionless,…
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Get To Know FareHarbor Compass: Tips & Tricks
Welcome to FareHarbor Compass, your one-stop shop for growth strategies, information on recent trends, and business best practices—all tailored for the tours and activities industry. Compass allows you to explore topics like digital marketing, review…
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7 Social Media Mistakes to Avoid
For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging…
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