Whether you want to start a travel blog, publish a new city guide, or update an old company news story, a content audit can help you track your website content to show you what needs…

Having a content marketing strategy for your tour and activity company is one of the most useful methods for reaching your target audience and drawing searchers to your site to make a booking. In previous…

Developing successful content doesn’t happen overnight. From researching your audience to analyzing search intent and choosing the right keywords, there’s always room for improvement when creating content for your website.  When you spend a lot…

When it comes to your content strategy, you’re doing everything right: conducting keyword research, writing evergreen content, and performing regular content audits. But your content still isn’t earning backlinks. What’s going on? No matter your…

Understanding how your content is performing in the search engine results page (SERP) isn’t always a straightforward process. Whether you’re new to tools like Google Analytics and Google Search Console or you’ve just mastered the…

We’ve all visited a site that takes too long to load and when that happens we navigate away to another site in the SERP. That is a bad experience for the user, and is detrimental…

When the COVD-19 pandemic first became widespread, we were bombarded with messaging about “the new normal” and “these uncertain times”. These messages were being put together on the fly, and it is understandable that many…

Like the plants that remain green and hold their leaves throughout the year, evergreen content stands the test of time, remaining popular and relevant long after it was written. It holds the interest of its…

Marketing your tour and activity company is the most common way to spread the word about your business, engage with past customers, and draw in new guests. But if you really want to drive conversions…