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Content Marketing Strategy: The Complete List of Blogging Do’s & Don’ts
Looking for an extra boost in organic traffic or hoping to create more engagement with your website? Blogging drives traffic to your site and is a fun and effective way to hook potential customers with…
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3 Questions to Ask Yourself When Creating an SEO Strategy
There are so many different aspects to SEO, from technical considerations like schema markup to content, keywords, and local strategies. So when you’re putting together your SEO strategy, it can be difficult to know where…
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How to Improve Your PPC Ads’ Quality Score
If you have experience with pay-per-click (PPC) ads, you’ve undoubtedly heard the term Quality Score. Understanding what elements affect your Quality Score is a crucial component of PPC marketing as these elements impact the cost…
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Ultimate SEO Series Part 2: Technical SEO
There are so many different categories of search engine optimization – hopefully, you’ve checked out part one of our Ultimate SEO Guide that covers on-page SEO – and technical SEO is one of the most important…
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Using Google Analytics Reports to Improve Organic Traffic & Conversions
Many tour operators — and all types of business owners — base business decisions off of metrics such as weekly sales accruals, customer feedback, and gut feelings. But when you’re looking to build your bottom…
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Search Natives: How Gen Z is Shaping SEO
Gen Z is well on its way to becoming the largest generation in the world, and we’re starting to see their influence on different industries and platforms. For example, this generation has driven a surge…
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Everything You Need to Know about Google’s June & July (2021) Core Updates
Another Google algorithm update? That’s right! While Google typically does not share what changes to expect from algorithm updates, SEO experts believe that the June and July Core Updates, like most others, focused on quality…
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8 Ways to Reduce Your Website’s Bounce Rate
Keeping users engaged on your website for longer sessions is essential for boosting conversions and improving user experience. If you’ve read our guide on bounce rate and engagement rate in Google Analytics, you know that…
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Breaking Down Bounce Rate & Engagement Rate in Google Analytics
Have you noticed a high bounce rate when analyzing your website data on Google Analytics? If so, you might be wondering how important this metric really is and what it means for your website traffic.…
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Translating Your Website? Ask Yourself These 6 Questions First
It’s common in our industry for businesses to be multilingual. A tour operator in Puerto Rico often speaks both Spanish and English, while an operator in the Netherlands might speak Dutch, English, and German (among…
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