Now that you have an understanding of the elements and methodology behind how search engines rank and how humans interact with your site, it’s time to talk about your content strategy. To keep searchers coming back to your site season after season, you need to share evergreen content from your blog. We’ll cover best practices for blogging, determining what to blog about, and incorporating backlinks to strengthen your site’s authority.

Head on over to the SEO Bootcamp Facebook group to share your thoughts from Week 3’s lesson!

• • What aspect of blogging do you find most intimidating, and why?
  • List a few potential blog topics you’d like to tackle in 2021.
  • How can you incorporate more backlinks throughout your website?