In addition to website best practices for SEO, user experience, and online sales, accessibility is another essential component of your website. The Americans with Disabilities Act (ADA) was created in 1990 to ensure that people…

When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s…

Good business owners respond to online reviews — both positive and negative. But it can be difficult to know what to say, especially if the review came from an unhappy customer. This video outlines the…

You know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities. With so many tasks to take care of, it can be hard to…

Whether you’re just getting started with FareHarbor or you’ve been with us for years, you know it’s our priority to help you grow your business. We have a variety of teams at your disposal who…

Link building is a combination of creating quality content, understanding what your audience wants to see, and getting a sense of how your competitors rank for similar keywords and content. If you’ve read our guide…

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

Social media is a necessity for any modern tour business, and there are many ways to leverage this tool to increase online bookings. Not only does it increase your brand awareness, but it can also…

Did you know Instagram has over 1 billion active users? This the ideal platform to show off your tours and activities, and this video guide covers the importance of using a business profile, what types…

Facebook and Instagram have a whopping 3 billion active users combined, making them the most important platforms for business owners looking to reach a wide audience. Building a dedicated following organically can take a lot…