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FH Terminology Part 2: Items, Settings & Reports
Knowing your way around the FareHarbor Dashboard gives you the freedom to make adjustments to your calendar, items, customer types, and more. Whether you’re updating your confirmation notes, adding health and safety policies, or generating…
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Save Time on Social: 4 Ways to Repurpose Your Content for Instagram
From writing evergreen blog posts to making videos for YouTube, you spend a lot of time creating quality content that showcases the best of your business. But if you’re only putting that content in one…
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Using Google Analytics Reports to Improve Organic Traffic & Conversions
Many tour operators — and all types of business owners — base business decisions off of metrics such as weekly sales accruals, customer feedback, and gut feelings. But when you’re looking to build your bottom…
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Come Again: 5 Tricks to Capture Repeat Business
Getting new customers takes time and money, which is why repeat customers are so important to businesses in all industries. Repeat customers are much more likely to make a purchase, and your marketing efforts to…
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FH Terminology Part 1: Dashboard & Booking Topics
Whether you just got onboarded or have been with FareHarbor since the beginning, you’ve probably noticed there are many Dashboard features to take advantage of. From Dashboard basics like availabilities and manifests to more advanced…
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Impress Your Guests and Create Memorable Experiences [7 Tips]
Few things are more rewarding to a business owner than opening your computer and seeing a great 5-star review for your tour or activity business. To keep the praise coming, focus on creating an amazing…
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Level Up Your Analytics: Get to Know Google Tag Manager
If you do any tracking on your website or social media profiles (using tools like Google Analytics and Facebook Pixel), you’re probably familiar with tags. These snippets of code help you collect data by specifying…
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Google Business Profile 101: Setting Up Your Listing
Google Business Profile is a listing that displays your company’s information — such as location, contact information, and user reviews — across various Google features and platforms. Free and easy to use, your Business Profile…
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8 Ways to Reduce Your Website’s Bounce Rate
Keeping users engaged on your website for longer sessions is essential for boosting conversions and improving user experience. If you’ve read our guide on bounce rate and engagement rate in Google Analytics, you know that…
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Spend Wisely — Level Up Your Google Ads with Smart Bidding
Google Ads relies more and more on machine learning to optimize ad bids and help advertisers meet their goals. While some marketers prefer to have more control over their data and bidding strategy, the truth…
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