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An Introduction to YouTube Ads
Diversifying where you advertise your company is an important step to reaching as many customers as possible. YouTube is one of the most trafficked media sites worldwide, with well over 2.2 billion active users (Visual…
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YouTube for Tour Operators: Customize, Optimize, and Measure
Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into…
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YouTube SEO: How to Get Your Video to Rank
Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business. YouTube…
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Getting Started With YouTube for Tour Operators
YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…
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Learning from COVID-19 YouTube Search Trends
The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…
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Share Your Tour Videos: YouTube Optimization Checklist
As one of the top 2020 social media trends, video is a popular and highly effective tool that tour and activity operators can take advantage of to help grow their businesses. According to Google, 88%…
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Build a Better Affiliate Business: 5 Tips from The Hawaii Vacation Guide
Whether you’re looking to start an affiliate business side-hustle or have been reselling other operators’ tours for years — we all can appreciate some expert advice. We sat down with Jordan Fromholz and Erica Gellermanto…
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Want to add a clickable link in Instagram? Use a Link in Bio Tool
Why Use a Link in Bio Tool In the tour and activity industry, making the most out of your social media presence is essential. It’s one thing to showcase incredible images on your pages, but…
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Your AI Questions, Answered: Insights from AI Expert, Christian Watts
AI is a trend that we do not foresee going away any time soon. Luckily, using AI for your business endeavors can save you time, help with your marketing campaigns, and even increase your revenue.…
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Unlocking Repeat Business: 6 Strategies to Re-Engage Holiday Shoppers
If you ran a holiday marketing campaign last year, you likely added new customers to your email and marketing lists. For example, you might have offered incentives for people to sign up for your newsletter…
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