Creating a loyal, local clientele base is an important part of a well-rounded business strategy. Once you are ready to grab a slice of the metaphorical local pie, you’ll need to put together a local…

Reviews are one of the defining factors of a company’s reputation, and as such are can make or break a traveler’s decision on whether or not to book with your company. Consumers read an average…

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…

Want to improve your online search presence, but don’t really know where to start? Join in as we discuss the key elements to understanding search engine optimization as well as what you can do to…

The travel and tourism industry is going through an extremely challenging time as the novel coronavirus continues to impact tour operators and the tourism industry at large. While we know we will get through this…

With so many SEO goals and best practices to follow, like using Google Analytics, avoiding duplicate content, and doing keyword research, it’s normal to wonder if all your hard work is paying off. That’s why…

Schema markup, a structured data vocabulary, is a semantic vocabulary of tags or microdata you can add to your site’s HTML to tell search engines how you want them to display your pages in the…

You know how many different moving parts it takes to run your business smoothly and continue to offer great tours and activities. With so many tasks to take care of, it can be hard to…

Are you making the most of your company’s online presence? Reviews and ratings can make or break a business, so promoting good reviews is essential for growth. This video covers the importance of your company’s…

When you’ve put a lot of time and energy into search engine optimization, it can feel frustrating when your website doesn’t rank well on the search engine results page (SERP). Although it can take three…