Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews, and pictures. It helps searchers get to know your business right in the search engine results pages (SERPs), which is crucial for local SEO and mobile searches.

Whether you’re setting up your Profile for the first time, or making improvements to optimize your existing page, follow this checklist to make sure you’ve covered all your bases!

Your Google Business Profile is easy to maintain and it helps your site rank in searches on a variety of Google platforms and features. Make sure you check your account frequently to keep it updated, stay on top of recent reviews, and check on any suggested edits submitted by other users. Whenever your profile needs a refresh, just go through this checklist!

For detailed and step-by-step instructions on making the most of your listing, check out our Google Business Profile guide.