To maintain a successful SEO strategy, you need to understand how your website is performing — both in the eyes of humans and search engines. Google Analytics provides the insights you need to understand searcher behavior and interaction with your site, while Google Search Console helps you understand how the search engine views your site. We’ll show you the reports you need to make sense of your data, share tips for making data-driven decisions, and provide insights into how to benchmark your success over time.

Head on over to the SEO Bootcamp Facebook group to share your thoughts on Week 2’s lesson! Here are some questions to get you started:

• What’s your go-to report in Google Analytics?
• What new tips and tricks did you learn for Google Search Console?
• What goals are you setting for your organic website traffic in 2021?