You’ve probably been in this situation before: You’re browsing a website for a product and a few minutes later you get an advertisement for that same product on your social media or elsewhere on the…

The world of digital marketing moves quickly; you can start or stop a campaign in seconds by simply clicking a button. Among other things, being successful in digital marketing requires adaptability — the ability to…

Hosted by Arival – View the Recording Speaker: Drew Barrett, VP Sales – EMEA, FareHarbor We know travel will return, and the operators that use this downtime to learn and improve their online presence will…

Stories have become one of the most popular ways to share content on social media. With more and more users accessing social media on their smartphones rather than desktop, Stories have emerged as the leading…

When a potential customer finds your company on Google, they will most likely land on your homepage first. Once they click on your company in the SERP (search engine results page) and your homepage starts…

Similar to SEO, PPC can seem like a nebula of constantly changing algorithms and undefined criteria, leaving you with more questions than answers. Naturally, this can become a roadblock or obstacle to those who might…

Having a website is an essential component of any business, large or small, and it’s particularly important for tour and activity operators. Travelers today are looking for ease and convenience when they’re making their travel…

Reviews are one of the defining factors of a company’s reputation, and as such are can make or break a traveler’s decision on whether or not to book with your company. Consumers read an average…

Booking travel requires a lot of research and planning on the traveler’s end. Throughout their booking journey, there are a handful of common touch points and important micro-moments where you can increase awareness of your…

With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…