On October 19 and 20, 2020, over 800 tour, activity, and attractions professionals came together at FareHarbor Spark, a fully-virtual event that united diverse perspectives from more than 30 countries around the world. We challenged…

On its own, Google Ads is an excellent platform to manage your paid advertising campaigns and gain visibility in the SERPs. When paired with Google Analytics you gain new insight into how searchers interact with…

Email continues to produce an exceptionally high ROI as compared to other marketing channels, and email newsletters are one of the easiest ways to stay in front of your audience and to nurture both existing…

Presented by Sojern Guest Speakers: Aline Hilsabeck – Data Analyst, Travel Insights, Sojern Guy Miller – Senior Sales Director, Sojern In today’s world of travel restrictions and budget cuts, tour and attraction operators need creative options to help drive demand to…

Keywords are a major focus in SEO — keyword research helps us to identify what searchers are typing into the search bar, and from there we work to include those keywords on web pages, social…

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…

Booking.com is the undisputed leader in travel and accommodations, and they have recently partnered with strategic third-parties to make connecting with them even easier. This partnership, through Musement, offers the opportunity to have your products sold across both of these major OTAs with access to millions of travelers across the globe. Musement is the first partner to be announced by Booking.com, with more to follow in the coming months.

Google Posts is a feature that allows business owners to publish content directly to their brand’s Google Knowledge Panel in their GMB listing – the box that appears to the right of the search results…

If you’re advertising on Facebook, pixels are one of the most important tools to help you target, optimize, and remarket effectively. At its core Facebook pixel allows you to collect importation information you can use…

If you are paying for Facebook Ads, you should be using a Facebook Pixel. Understanding how Facebook Pixels work (and how they relate to your FareHarbor dashboard) can be confusing, but we are here to…