We’ve long been conditioned to equate SEO success with ranking – a website’s position on the search engine results page (SERP) for a given keyword. It’s only natural to strive for the top spot. We’ve…

An update from Google in 2021 changed how the search engine indexes and ranks web pages. Known as the Passage Ranking update, this change means that Google now ranks specific passages of content in addition…

Doesn’t it feel great to get a 5-star review? Whether on Tripadvisor or Google, those awesome reviews boost your star rating and prompt potential customers to book with your business.  You can make your website…

Web accessibility can feel overwhelming if you’re just learning about it for the first time, especially as you parse out laws, guidelines, and misconceptions. You may think it’s too complicated, time-consuming, or just not that…

Understanding how your content is performing in the search engine results page (SERP) isn’t always a straightforward process. Whether you’re new to tools like Google Analytics and Google Search Console or you’ve just mastered the…

Many tour operators — and all types of business owners — base business decisions off of metrics such as weekly sales accruals, customer feedback, and gut feelings. But when you’re looking to build your bottom…

In recent years, Google has implemented a variety of policies and features that aim to improve consumer safety on the SERP. This includes features like “About this result” — which creates greater transparency around ranking…

Your Google Business Profile is one of the most important tools when it comes to displaying your business in the Google SERP. You have a lot of features available to you, and by using them…

Google Business Profile is a listing that displays your company’s information — such as location, contact information, and user reviews — across various Google features and platforms. Free and easy to use, your Business Profile…