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Need to Know: Optimize for Google’s Page Experience Update & Core Web Vitals
A big change came to Google in 2021, with additional updates on the way – specifically, the search engine’s growing emphasis on user experience. In May 2020, Google announced Page Experience, an update to search…
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Design for Mobile Now: 11 Mobile-First Design Tips
If you’ve read our introductory guide on the importance of mobile-first indexing you already know why it is a critical part of your website and online strategy. The next step is to thoroughly vet your…
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How to Rank on the First Page of Google
You’re within striking distance of the coveted first page of Google – you’ve been running periodic SEO audits, creating quality content, and targeting keywords that fit your business – but your site is still hovering…
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Understanding Your Audience: Writing For Search Intent
Keywords are a major focus in SEO — keyword research helps us to identify what searchers are typing into the search bar, and from there we work to include those keywords on web pages, social…
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Top 6 Website Mistakes & How to Fix Them
Your website is the first impression of your business, and conducting a web search is a common first step for those looking to make a tour or activity booking. If your website is properly optimized…
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Preparing For Your Busy Season: Marketing & SEO Checklist
Your company’s busy season may be fast-paced, exciting, and a great boost to your business, but it’s definitely not the time to be stressing over your online presence and marketing campaigns. Do yourself a favor…
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SEO Tactics For Small Businesses During COVID-19
The COVID-19 pandemic has shaped many parts of our lives since March 2020, so you probably won’t be surprised to learn that COVID-19-related searches are now the most popular searches on Google – outpacing searches…
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The Tour Operator’s Guide: Digital Marketing During COVID-19
With the air of uncertainty that has followed these past few weeks and months, it can be challenging for many tour operators and business owners to decide what to do next with their business. Admittedly,…
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SEO, Marketing, and Business Tips to Combat Coronavirus Impact
The new normal created by the novel Coronavirus is starting to settle in, and among worrying about other things it can feel scary to have your business’ doors closed or be running at a much…
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Choosing the Best Keywords for Your Business
You’ve probably seen us mention keywords quite often throughout our guides — as they’re an integral part of SEO, PPC, and more — but you might be wondering where these mythical words and phrases come…
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