Google Posts is a feature that allows you to publish content directly to your brand’s Google Knowledge Panel in your GMB listing – the box that appears to the right of the search results when…

For many potential customers, your website is the first impression of your business, and conducting a web search is a common first step for those looking to make a tour or activity booking. If your…

At the start of the COVID-19 pandemic, virtual experiences seemed like a temporary measure that would get us through a few months. But now that we’ve adjusted to doing many things from home — including…

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

Welcome to FareHarbor Compass, your one-stop shop for growth strategies, information on recent trends, and business best practices – all tailored for the tours and activities industry. Compass allows you to explore topics like digital…

You know that the experiences you provide are fun, exciting, and memorable, but your potential customers don’t know that unless you write an impactful tour description that compels them to hit that book button. Writing…

Communicating health and safety standards for your tours and activities is a crucial aspect of the new normal for our industry. People want to get back to doing the activities they love, and they want…

The new normal created by the novel Coronavirus is starting to settle in, and among worrying about other things it can feel scary to have your business’ doors closed or be running at a much…

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs) play a key role in the long-term development of a destination by leading planning, management, and marketing efforts. They bring together governmental authorities, respected professionals,…