With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a very busy time of year. Due to the on-going coronavirus pandemic, 2020…

The holiday season always seems to come up quickly, and 2020 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

Email continues to produce an exceptionally high ROI as compared to other marketing channels, and email newsletters are one of the easiest ways to stay in front of your audience and to nurture both existing…

Google Posts is a feature that allows business owners to publish content directly to their brand’s Google Knowledge Panel in their GMB listing – the box that appears to the right of the search results…

For many potential customers, your website is the first impression of your business, and conducting a web search is a common first step for those looking to make a tour or activity booking. If your…

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

Welcome to FareHarbor Compass, your one-stop shop for growth strategies, information on recent trends, and business best practices – all tailored for the tours and activities industry. Compass allows you to explore topics like digital…