Have you ever felt overwhelmed by Google Analytics to the point you just don’t bother with it? Or perhaps you have GA set up, but you’re not sure the best ways to use it or…

You know that the experiences you provide are fun, exciting, and memorable, but your potential customers don’t know that unless you write an impactful tour description that compels them to hit that book button. Writing…

Business owners love seeing five-star reviews. It feels good knowing that a guest enjoyed your tour or activity so much that they wanted to share their experience online. Although you can’t choose the reviews your…

The economic implications of the pandemic have inevitably had an impact on the travel and tourism industry, but there’s one thing we can be sure of — people still want to travel. However, travelers will…

Communicating health and safety standards for your tours and activities is a crucial aspect of the new normal for our industry. People want to get back to doing the activities they love, and they want…

The new normal created by the novel Coronavirus is starting to settle in, and among worrying about other things it can feel scary to have your business’ doors closed or be running at a much…

Facebook is one of the most important social media platforms for tour and activity operators looking to reach a wide audience. With over 2 billion active users, Facebook is a great place to advertise your…

Your ‘About Us’ page is one of your first chances to make a good impression on visitors to your website. Potential bookers read your About page to learn who you are, what matters to you,…

Google is the gold standard for search engines, and although they don’t reveal their algorithm secrets, their many free tools provide important indicators and resources to help improve your rankings. Because of this, using Google’s…