Google Analytics is one of the most useful and popular digital analytics tools you can implement on your website.

GA4, the newest version of the tool, allows you to see high-level insights as well as drill down deep into details of things like website traffic, audience types, engagement rate, content shares, and more.

If you’ve been working your way through our Ultimate SEO Checklist, you may have noticed that setting up your Google Analytics account is one of the first steps to optimizing your website for search engines and human users.

But once you’ve gone through the setup, you’re probably wondering what you should do next to get the most out of this useful tool. This checklist covers some of the most important technical items to set up, reporting resources to use, and optimization tips so you can start using Google Analytics like a pro — and start seeing positive improvements to your online presence.

Start making the most of your website and shape the success strategy of your business by using these steps and tips to track traffic and reach your goals! Check out the guides below for additional website and data strategies.