After putting the time and effort into improving your site’s SEO, you’ll surely want to know how your site is performing! Has your site moved up in position on the SERP for your target keyword? How much time are people spending on your site? Why is your web page’s bounce rate so high?

Focusing on analytics and tracking helps you answer these questions and more, and clues you in on key elements that need to be improved to see your website perform better on the SERP. This guide covers the best tools for tracking the SEO success of your website. Looking for additional SEO basics? Be sure to check out the Ultimate SEO Series Part 1: On-Page SEO and the Ultimate SEO Series Part 2: Technical SEO.

Measure SEO Success with These Tools

Google Search Console

Perhaps one of the most useful SEO tools available to tour and activity operators, Google Search Console lets you check how your site is performing on the SERP and shows you how Google views your site so you can stay up to date on trends and traffic and make any necessary changes. It even retroactively fills in data so you can get the full picture. The best part? It’s free!

Here are just a few of the things you can do with Google Search Console:

• See which keywords and pages earn you the most clicks.
• Get new keyword ideas by checking your rankings.
• Understand how Google sees a specific page rendered on mobile devices.
• Check your page load speed.
• Fix website errors.
• And a whole lot more!

Getting set up on Google Search Console is relatively simple, and just requires a Gmail account to get started. Learn more about it in this guide.

Google Analytics

Like Google Search Console, Google Analytics is another free tool from Google that no tour or activity operator can live without. While Search Console focuses on keyword and technical components, Analytics is the best way to see how people find and use your site. For extra performance, Google makes it easy to link the two tools together so you can mix both data sources.

What can you do with Google Analytics?

• Track the bounce rate of organic traffic.
• See how much traffic you’re getting from search engines.
• See how much revenue you’re getting from organic traffic.
• Identify other search engines and sites that send you traffic.
• See how much time people are spending on your site.
• And much more!

We’ll show you what you can do with Google Analytics in this guide!

Bing Webmaster Tools

Don’t forget about Bing when you’re setting up webmaster tools, especially if you’re located in the U.S., where this search engine is still relevant when it comes to search engine traffic.

Bing Webmaster Tools is essentially the equivalent to Google Search Console, but for Microsoft’s search engine.

Bing might not be as popular as Google, but it still accounts for up to a third of all web searches, so it’s worth optimizing for. Plus, it has a handy, built-in keyword research tool.

Ready to check your rankings, find new keyword opportunities, and fix any errors on your website? Get set up on these tools today and start making essential changes to improve SEO and user experience.