An effective way to encourage followers to engage with your brand and increase their interest in your offerings is by running a social media giveaway. Giveaways give your followers a chance to try out what…

Veganism has far surpassed being a new diet trend. In fact, WTVOX estimates there are 79 million vegans worldwide. With veganism and vegetarianism entering the mainstream, it’s time for tour operators to revisit the way…

Over 150 million active “pinners” call Pinterest home, and they’re not just crafters, DIY-ers, and wedding planners. Pinterest has become the trip-planning site, with thousands of users turning to the platform in search of inspiration…

As a quick refresher, Google My Business (GMB) allows business owners to claim their listing on Google so that their business shows up in search results when someone searches for a service they offer. Beyond…

Remarketing is an important strategy to bring back customers who have shown interest in what you have to offer. This tactic specifically targets users who visited your website and didn’t complete a conversion. On average,…

Titles have a lot of work to do. They need to be descriptive, SEO-friendly, and capture the readers’ attention so they’ll not only click but also read the content.  It’s not easy to pack all…