You’re probably familiar with the must-have pages that ensure a great user experience on your website, like a contact page and home page. Apart from these common inclusions, there are several other pages you should…

Our Compass digital marketing guides often highlight the importance of marketing to your target audience. Whether that’s families with kids, solo travelers, or Gen Z, understanding the ins and outs of your main customer base helps…

Your PPC competitors are those that are bidding for the same keywords as you. (Be aware that they may not be the same competitors you have offline!). A PPC competitor analysis will help you make…

Perfecting your Google Ads strategy is an important part of maximizing your exposure and bookings.  In typical Google fashion, the algorithm for Ads changes over time, which will affect how you should go about your…

What started out as a platform to make professional connections, LinkedIn has become a prime spot to share industry news, engage with your peers, and tell authentic stories.  Currently, there are over 55 million companies…

Attraction World is the UK’s leading experience ecosystem. They have built a technology solution to house their vast range of products, to allow them to offer their B2B partners an unrivaled omnichannel distribution system, both pre-travel and whilst customers are in destination.

In the past few years, at-home DNA testing has become more and more common with the popularity of companies like Ancestry and 23andMe. People are increasingly interested in learning where they come from, and these…

Google’s search engine results pages (SERPs) are full of variety. From ads and organic results to the local map pack and featured snippets, the array of SERP features offers many ways to gain additional exposure…

In the past few years, Google has been putting more emphasis on machine learning for PPC ads, with tools like Smart Bidding that rely on the algorithm to optimize ad strategy. In 2020, Google made…

It’s no secret that Google is not a fan of duplicate content. Fortunately, you can use a canonical tag to tell Google which version of your webpage (or entire site) is the master copy, signaling to…