Schema markup, a structured data vocabulary, is a semantic vocabulary of tags or microdata you can add to your site’s HTML to tell search engines how you want them to display your pages in the…

Google Business Profile is a vital tool to help customers find your company in search engines and ultimately book with you. Your Google Business Profile displays important information about your business including location, hours, reviews,…

Historically, tour and activity operators were able to rely on word of mouth and in-destination bookings such as walk-ups or concierge desks. However, due to the rise of online search engines and social media, the…

Local SEO is absolutely crucial for small businesses and brick-and-mortar businesses to be discovered online. In fact, according to SEO Tribunal, 97% of people learn more about local businesses online than anywhere else. This is…

SEO stands for search engine optimization. It’s the process of improving your website so that it attracts quality traffic and enjoys prime visibility on the search engine results pages (SERPs). Most people understand SEO as…