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The Other Search Engine: Bing
In most of our SEO guides, you hear us talk about how to optimize for Google, the biggest search engine out there with around 83% of the search engine market share (Statista). But there’s another…
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5 Instagram SEO Techniques To Extend Your Reach
You may be asking yourself, how do I reach the most potential customers on my Instagram account? The answer: Instagram search optimization. While this may be a concept you have not heard of, there are…
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4 Questions to Ask Yourself Before Introducing a New Tour or Activity
Are you ready to offer a new experience to your customers? While the excitement of developing a new activity can be enticing, taking a strategic approach to growing your business is key. Similar to the…
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Checklist: Reduce Customer Calls with These Simple Website Updates
Your busy season will always be your most frenzied time of year, and you may notice a major increase in customer phone calls. This could be an indication that they cannot find the answers they…
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3 FareHarbor Reports to Determine Customer Booking Patterns
Do you have a good understanding of how far in advance your customers typically book? How about which activity start times are most popular? Eliminate the guesswork by running three quick and easy reports right…
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3 Questions to Ask Yourself When Creating an SEO Strategy
There are so many different aspects to SEO, from technical considerations like schema markup to content, keywords, and local strategies. So when you’re putting together your SEO strategy, it can be difficult to know where…
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How to Find & Hire Tour and Activity Employees
Whether you’re preparing for your busy season or need to fill vacancies in your staff, hiring employees is one of the most important things you can do for your business. Putting the right people on…
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Outdated SEO Practices to Avoid (And What to Do Instead)
SEO best practices can quickly go out of fashion since search engines like Google make constant updates to improve their algorithms. We know it can feel difficult to stay up to date on the best…
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Get Noticed on the SERP with People Also Ask
Google’s search engine results pages (SERPs) are full of variety. From ads and organic results to the local map pack and featured snippets, the array of SERP features offers many ways to gain additional exposure…
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4 SEO Trends to Watch – and Take Advantage of! – in 2022
There have been a lot of changes in the world of search engine optimization (SEO) as of late. From new search engine results page (SERP) features to ranking updates, 2022 will likely bring a flurry…
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