The world of travel looks vastly different than it did five years or even one year ago. With the number of ways to promote your tours only growing, it’s worth putting some thought into your…

As a tour or activity operator, you are no doubt familiar with online travel agencies (OTAs). Partnering with OTAs can help your business fill more availabilities and expand your audience. However, OTAs are not right…

Welcome to FareHarbor! We’re excited to help you grow your business by sharing best practices and strategies. As a new client, there are a few things you should do to optimize your Dashboard to make…

A recent Tripadvisor study found that 84% of people value cleanliness or sanitization certificates when booking a travel experience. By highlighting your safety policies, you’re more likely to attract customers who are specifically looking for…

Welcome to FareHarbor Compass, your one-stop shop for growth strategies, information on recent trends, and business best practices—all tailored for the tours and activities industry. Compass allows you to explore topics like digital marketing, review…

Your company’s busy season may be fast-paced, exciting, and a great boost to your business, but it’s definitely not the time to be stressing over your online presence and marketing campaigns. Do yourself a favor…

E-A-T (Expertise, Authority, and Trust) is one of the ways in which Google’s human quality raters determine the quality of a site. While there is no definitive answer to whether E-A-T is truly a ranking…

TikTok is a new trend that’s taking social media by storm. With over 1.5 billion downloads in 2019, it was the most downloaded app of the year. This application is all about video, allowing users…

The first half of 2020 has seen virtual experiences quickly emerge as a popular way for businesses to connect with their customers while their doors were closed and people were looking for ways to stay…

Business owners love seeing five-star reviews. It feels good knowing that a guest enjoyed your tour or activity so much that they wanted to share their experience online. Although you can’t choose the reviews your…