Get a jump start on the New Year by taking a closer look at travel and marketing trends that will be impactful for tour and activity operators in 2021. Now is a great time to take advantage of these new trends while planning your strategy for the year ahead.

In this webinar, we discuss  9 trends we believe will be important for you to understand and act on this year. Our main focus is on SEO & your website, digital marketing, and domestic travel, as well as steps you can take to implement actionable changes in regards to these trends. 

ADDITIONAL RESOURCES (by trend)

There are so many more resources available on Compass that touch on various elements of the webinar, but here are some of our favorites to get you started!

Digital Marketing Trends

• Mapping Your Customers’ Digital Journey in Six Stages
• How To Respond To Positive & Negative Reviews
• Budgeting Your Marketing Resources – Where To Spend For The Most Impact
• 8 Proven Ways To Engage With Customers On Social Media

Travel Trends

• Preparing For Budget-conscious Travelers in 2020 & Beyond
• Communicating Health & Safety Policies On Your Website & Social Media
• Optimize Your Website To Capture Last Minute & In-Destination Bookings

Website & SEO Trends

• Understanding Your Audience: Writing For Search Intent
• Using Schema Markup (& Structured Data) To Up Your SEO Game 
• Why E-A-T Is Important For SEO (Expertise, Authority, & Trust)
• Content Marketing Strategy: Blogging Do’s & Dont’s

Other

• Neil Patel: Why 3,000 Word Blog Posts Get More Traffic [A Data-driven Answer]