Wondering how to reach a large audience with the push of a button? As one of the most-used social media platforms available, Twitter lets you share information about your tours and activities in a quick-hit format. This video is your guide to optimizing your Twitter profile for increased engagements — and bookings!

Learn how to match your account to your company branding, make the right connections with other Twitter users, find social media influencers to help promote your business, and engage your audience with clever hashtags and content. Amp up your social media efforts with this video! To learn even more about getting started with Twitter, as well as tips and tricks to make the most out of your Twitter account, check out our Compass article and other social media guides.