With all of the uncertainty surrounding the coronavirus pandemic in 2020, customers searching for your business online will likely have a lot of new questions they’d like to have answered before they are comfortable making a booking for a tour or activity. From communicating up to date hours of operation to outlining any new ticketing processes or safety procedures, it is imperative to clearly communicate these on your website and other client-facing materials. Without this type of information readily available, potential guests may look elsewhere for safe tours and activities to participate in.

This video offers tips on where to publish your COVID-19 response and your updated health and safety standards to put peoples’ minds at ease and have the most positive impact on your online presence.

Additional Resources

• Communicating Health and Safety Policies on Your Website
• Adding Health & Safety Policies to Directory Listings & Social Media
• Google My Business COVID-19 Checklist
• Managing Your Dashboard for Coronavirus Response – March 2020
• Health & Safety Help page – template under “example policy” section