Your tour and activity listings are crucial for securing bookings. They’re where customers find essential details like pricing, tour highlights, or special requirements. But cluttered or unclear descriptions can lead to missed opportunities and unnecessary customer inquiries.

That’s  why we are excited to introduce a new and improved item content builder! This tool not only helps you create clearer, more organized listings but also ensures your customers have all the information they need, right at their fingertips.

In this guide you will learn more about this new tool as well as the many benefits it can provide to your business. 

What is the content builder?

You never want to overwhelm guests with too much information and endless scrolling! With our new content builder, you can organize your listings with easy-to-navigate categories, helping customers quickly find the details they are looking for. 

Perks of using this upgraded tool

With just a few minutes of your time, you can experience powerful advantages of using our content builder. Here are a few key benefits:

1. Boost your conversions by 7% (and beyond!): Operators who have adopted the new content builder saw a 7% increase in conversions, compared to the previous year.
2. Enhanced readability and content navigation: Standardized categories will clearly separate your activity information, making it easier for guests to read and navigate during the booking process.
3. Improved user experience: Customers will be able to quickly access all essential tour details at a glance — leading to less outstanding questions and more immediate bookings.  

Capture customer attention with our new content builder

88 percent of consumers consider product content to play an extremely important role in their purchase decisions (Salsify, Inc). So why not put some added love into your item descriptions! 

The content builder allows you to build your listings with predefined categories [Overview, Pricing, Activity Details, Additional Information, Cancellations, and FAQs] and structure your tour details to improve readability and enhance the user experience. 

Depending on your unique offering, you may want to include what’s offered in the tour, check-in details, what to bring, or if a waiver needs to be signed. While you may already have these details in your listings, the content builder makes the information more digestible and easy to find. 

Here you can take a look at a well-defined, quality listing built with our content builder. 

Pro Tip: Use ChatGPT to make your product descriptions stand out! Input details about your tour and ask ChatGPT something like  “create an enhanced tour description in 3 sentences or less based on the following information.” Be sure to edit the copy you receive to ensure it is accurate and features all valuable information. 

To start using this powerful, conversion-boosting tool, check out our Help center article.