Are you planning to promote your tours and activities around Valentine’s Day this year?

Even if you’re still on the fence about this romantic holiday, you might be surprised by how easily and quickly you can drum up the romance while encouraging customers to engage with your brand. 

These three promotional ideas can be adapted to most businesses and help you stay relevant online during the Valentine’s Day festivities.

For a more robust Valentine’s Day strategy, we recommend checking out our previous webinar on marketing your activities to couples. 

Customize Your Gift Cards for the Occasion

When it comes to Valentine’s Day, we’re all used to seeing red and pink everywhere (not to mention hearts). And now, you can extend these design elements to the gift cards you offer through FareHarbor!

Customize your gift cards for Valentine’s Day with a custom logo, your choice of background color, and a themed background pattern perfect for spreading romance. 

Customers purchasing a gift card can select the Valentine’s Day design during the booking process for the perfect opportunity to surprise their special someone.

Learn more about gift card customization here.

Express Appreciation for Your Customers

One of the easiest ways to spread love this Valentine’s Day is by nurturing your relationship with your customers. There’s no better time to tell your audience that you appreciate them.

Consider sending a quick email that lets your existing customers know how happy you are to be in business with them. You can even ask them to be your Valentine or get creative with your message using the Valentine’s Day theme as inspiration. 

Pro Tip: This works on social media too! Use the same graphic and message from your email on your social channels to further share your appreciation. Try using Canva to create a graphic that can work for any format or social media channel. 

Start a Conversation

Encourage engagement on social media by opening up a dialogue around Valentine’s Day. You can ask customers to share their own love stories or their plans for the occasion. This is a good opportunity to remind your audience that your activities make for a great date!

Another fun idea is to ask your audience what love and relationship advice they have for others. Use Instagram polls and other stickers to facilitate these conversations and start a fun dialogue that boosts engagement. 

No matter how you choose to market your tours and activities this Valentine’s Day, be sure to embrace the holiday spirit and inject your brand voice into your messaging—your enthusiasm will shine through to your audience.