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Point Your Business
in the Right Direction

Boost your skills and grow your business with FareHarbor Compass: one destination for SEO tips, digital marketing resources, industry insights, and more to help your tour, activity, or attraction operation thrive.

Did you know?


52% of online bookings in 2021 were made directly on the tour operator’s website — up from 35% in 2018 and 37% in 2019.


61% of travelers in 2021 booked their tour or activity online within 7 days of the experience date


84% of online bookings came from a mobile device in Q3 2021.

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