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  1. What’s New on Instagram in 2024? Tools and Gen Z Trends

    Instagram is consistently putting out new updates and features to improve its platform and keep up with current trends. If you use Instagram regularly (and your customers do too!), it’s worth staying in the know…


  2. From Scrolling to Booking: Exploring Social Media Marketing and Short-Form Video

  3. You’re Not Alone! 5 Common Operator Pain Points Solved

    With 1,400+ operators currently in Community (and counting), we are able to get firsthand insight into the problems our clients are facing. And this helps us identify which topics you want to see on Compass.…


  4. 10 Best Practices to Create Engaging Short-Form Videos

    Like it or not, billions of people use social media around the globe. Why does this matter to your tour or attraction business? In a word – exposure.  Short-form social media video has a massive…


  5. Maximize Your GA4 Data Insights with Google Signals

    Getting comfortable with the many new aspects of GA4 (Google Analytics) may seem a bit overwhelming. That is why our team at FareHarbor wants to ensure you get all the critical details needed to maximize…


  6. Spark 2023 Pre-Event Attendee Guide

    Spark 2023 is just around the corner! On October 8th and 9th, we’ll be meeting hundreds of tour and activity operators in Orlando for our biggest event ever. We can’t wait to see you there!…


  7. Data Insights Made Easy: An Introduction to Looker Studio

    Reporting can feel like a very daunting task. Updating sheets every month and pulling out important insights takes up a lot of time. If you identify with those statements, we encourage you to start using…


  8. 6 Books to Inspire You in Your Business & Personal Life

    Looking for ways to sharpen your leadership skills and learn something new? Whether you are just getting started or are an established company with many employees, useful career advice fits all sizes. Recently, we asked…


  9. How to Work with a Marketing Agency: Building a Successful Partnership

    In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth.  If you’re wondering whether…


  10. From Clicks to Bookings: The Ultimate Conversion Playbook

    As a FareHarbor client and activity operator, you likely share our affinity for conversions. Improving your conversion rate is all about turning website “lookers” into bookers. You’re probably doing everything you can to drive bookings,…


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