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Key Traveler Demographic: Marketing to Baby Boomers & Senior Travelers
It goes without saying that generational differences are reflected in everything from fashion and food choices to financial and family planning — and it is no different when it come to how generational groups choose…
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Are We Back to “Normal” Yet? 5 Post-Pandemic Marketing Tips to Implement Now!
Since March of 2020, we’ve all been waiting to get back to “normal.” While the road hasn’t been linear, and some new practices are here to stay, the world is opening back up again. Different…
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What To Expect – And How to Prepare – 7 Tips For Your First Post-Pandemic Busy Season
Successful vaccine rollouts and the dawn of summer in the northern hemisphere point to an upcoming busy season – the first busy season since the start of the pandemic for many tour operators. In past…
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Why You Should Create Activity Pages On Your Website (Rather Than Driving Directly To The FareHarbor Lightframe)
The FareHarbor Lightframe – where online customers browse and complete their booking – offers many benefits to users. From the Lightframe users can see the entire booking process on a single page, and can complete…
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Beyond the Basics: Stand Out in a Competitive Market
A basic understanding of SEO and digital marketing are the fundamentals to crafting your brand’s online presence, but to build brand recognition and stand out in a competitive market, you need to have a firm…
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2020 Rewind: Top Compass Learnings
There’s no way around it – 2020 was a tough year for travel and tourism. But it was also a year where many of you took the opportunity to learn, adapt, and identify new ways…
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6 Tips to Write & Design a Winning FAQ Page
One of the top benefits of writing detailed tour/activity descriptions is that it reduces the number of people calling with questions about the experience, freeing up more time for you to manage other aspects of…
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Shared Experiences Strengthen Connections at FareHarbor Spark: Our Top 3 Takeaways
On October 19 and 20, 2020, over 800 tour, activity, and attractions professionals came together at FareHarbor Spark, a fully-virtual event that united diverse perspectives from more than 30 countries around the world. We challenged…
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The Tour Operator’s Guide: Sharing Health & Safety Standards to Have the Most Impact
With all of the uncertainty surrounding the coronavirus pandemic in 2020, customers searching for your business online will likely have a lot of new questions they’d like to have answered before they are comfortable making…
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Preparing for Spark 2020: Pre-Workshop Resource Guide
FareHarbor Spark is right around the corner, and this year, we’re serving up our most advanced content to date! To help you get the most out of each engaging workshop, we’ve compiled a resource guide…
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