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  1. How to Improve Your PPC Ads’ Quality Score

    If you have experience with pay-per-click (PPC) ads, you’ve undoubtedly heard the term Quality Score. Understanding what elements affect your Quality Score is a crucial component of PPC marketing as these elements impact the cost…


  2. YouTube SEO: How to Get Your Video to Rank

    Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business.  YouTube…


  3. Getting Started With YouTube for Tour Operators

    YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…


  4. Drive Conversions with GMB Welcome Offers

    As a quick refresher, Google My Business (GMB) allows business owners to claim their listing on Google so that their business shows up in search results when someone searches for a service they offer. Beyond…


  5. A Complete Guide to Holiday Marketing for Tour Operators

    We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…


  6. The Trust Factor: Instill Trust in Your Customers & Boost Your Bottom Line

    Trust has always been a major indicator of success in the tour industry. Instilling trust in your customers is what gets them to book with you and leave a good review, not to mention that…


  7. How to Take Your Titles from Clickbait to Click-Worthy [11 Tips]

    Titles have a lot of work to do. They need to be descriptive, SEO-friendly, and capture the readers’ attention so they’ll not only click but also read the content.  It’s not easy to pack all…


  8. Rediscover the Magic of the Tourism Industry – Our Top 3 Takeaways from Spark 2021

    Spark 2021 was our biggest event ever, and we are still absorbing the fascinating information from each session as well as the great feedback and reviews from our attendees. The fully remote conference took place…


  9. Advanced PPC Tip: Time Targeting

    Once you’ve developed a winning PPC strategy, you might be wondering how to take your ads to the next level. It’s likely the majority of your clicks happen during peak times specific to your audience,…


  10. Checklist: Easy Ways to Improve Your Online Presence & Expand Your Reach

    What’s the first thing you do when you need a product or service? If you’re like the 85% of consumers who conduct research online before they make a purchase (Forbes), you probably head to the…


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