- Content Marketing
- Digital Marketing
- Email Marketing
Beginner,
Intermediate
Looking for ways to stay in contact with your customers? Email marketing is a quick and easy way to engage with past and future customers. We’ll go through the best ways to set yourself up for success as well as different emails you can send to drive business and stay top of mind.
Frequently Asked Questions
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There are a few ways you can get new email subscribers on your list:
- Add a subscribe form to your website. Ask clients to enter their email address for exciting events, promotional offers, company information, etc.
- Use your FareHarbor Contacts report. Your contacts report is a great place to start when creating your email list. Make sure you are only including customers who have opted-in for marketing purposes. You can find this in the Reports section of your Dashboard listed as “Contacts” in the menu.
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There isn’t a one size fits all answer to this question. There are a lot of great email platforms available these days. We recommend doing some research based on your budget, contact list, business needs, etc to determine which platform might be right for you. If you have no idea where to start, MailChimp is a great option for getting started.
If you want to take your email marketing to the next level, TourAdvantage is a trusted partner that can help with your email marketing strategy.
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Email personalization is the act of targeting an email campaign to specific subscribers by leveraging the data and information you have about them. This could be their name, purchasing history, location, etc. Personalized emails are 26% more likely to be opened according to a Campaign Monitor study.