Reviews are one of the defining factors of a company’s reputation, and as such are can make or break a traveler’s decision on whether or not to book with your company. Consumers read an average of 10 reviews before they feel able to trust a local business (BrightLocal), making reviews a powerful tool to help market your business and encourage customers to choose you over your competitors. Whether you’re a small or large tour and activity operator, every business needs to have a strategy for requesting, monitoring, and responding to reviews. This checklist breaks down the steps of review management so you can easily get started.

Reviews are all about trust, so the most important thing is to be transparent and use all reviews as an opportunity to communicate with your customers and demonstrate the values of your business. Local businesses rely on reviews to get better exposure for SEO and bring in customers who are looking for the best-rated activities in their hometown or the place they’re visiting, so make sure you make review management a regular part of your operations. For more tips, head over to our reputation management guides.