Whether you’re a new business or you’re just getting started on social media, one of the biggest problems you’ll face is getting potential customers to trust your business enough to complete a booking.

Even if you’re paying for ads on social media to boost views and drive visitors to your site, you might not see the conversions to match. This is likely because you haven’t built your online brand presence to a point where users trust you and your legitimacy as a company.

Customers often look to your online following before making a booking. Before you jump into a social ad strategy, you have to lay the foundation for robust social engagement. Use the tips in this checklist as your jumping off point.

These are important first steps to take before you invest in strategies like social media advertising or boosted posts. By focusing on engagement from the beginning, you can make your ad spend and overall social media investment go even further. No matter your social media goals, establishing a strong brand presence early on is key to success.