- 4 minute read
- Pay-Per-Click
- Social Media
All Skill Levels
If you’re advertising on Facebook, pixels are one of the most important tools to help you target, optimize, and remarket effectively. At its core Facebook pixel allows you to collect importation information you can use to create better Facebook ads, and better target your ads. Pixels allow you to track users who have visited your website, as well as identify users searching for terms related to your business who may be potential customers.
Learn more about the benefits of using pixels as well as how to track ad conversions with pixels in other Compass guides. Once you’re ready to start using pixels, use this checklist to set them up, start tracking your customers, and integrate pixel with your FareHarbor Dashboard.
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Create Your Pixel Code
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In order to set up a Facebook pixel, you need to have a business profile on Facebook and access to edit your website's code. If you already have both of these, you can get started by following the steps below!
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![Facebook Pixel setup menu screenshot]( "Screen Shot 2020-09-16 at 1.58.59 PM")
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![Facebook pixel setup screenshot]( "Screen Shot 2020-09-16 at 1.55.27 PM")
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Place Your Pixel Code on Your Website
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Next, you'll need to add the Pixel to your website's code. This is what allows the Pixel to track traffic coming to your website.
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![facebook pixel code placement]( "facebook pixel code")
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Ensure Your Pixel Code is Tracking
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Even a small error or missing character in your Facebook Pixel code will prevent it from being able to track properly. Make sure to run a quick test to ensure your Pixel has been installed correctly.
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![fb pixel helper]( "fb pixel helper")
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Setting Up Events With Pixel
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The next step is to set up events, which are actions users take on your website such as making a purchase, adding an item to their cart, or completing a registration.
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Tracking With Pixel
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You're most likely using your pixel to track whether your ads are driving conversions on your website. A custom report can help you easily see how your ads are performing.
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![screenshot of facebook pixel events setup]( "facebook3")
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Facebook Pixel & FareHarbor
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Now that you have your pixel set up, you can begin tracking users who have visited your site, landed on a confirmation page on your website, and more. With this data about your customers and potential customers’ behavior, you can target your ads more accurately, remarket to existing audiences, and measure the performance of your ads.
For more social media tips, explore our guide to advertising on Facebook and Instagram. and check out how to take your Facebook and Instagram Stories to the next level!