Tour or activity descriptions – known as item descriptions in your FareHarbor Dashboard – are one of the most essential aspects of securing a booking. Not only do they cover all the important details like duration, location, and what to bring, but they also give you an opportunity to paint a picture of the activity and get potential customers excited to book. 

We take an in-depth look at how to write a winning tour description in this guide. This checklist helps you apply those learnings to your own website and Dashboard so you can set your activities up for success – and bring in more bookings!

Don’t sell yourself short! Put some serious effort into describing what makes your tours and activities stand out, and you’ll reap the rewards. As a final tip, if you created your Dashboard item descriptions a long time ago and updated your website more recently, make sure there’s no contradictory information between your website activity pages and item descriptions. Keeping important information – like policies, requirements, and ticket types – up to date in both places eliminates confusion and keeps the bookings coming in. Looking for more website or Dashboard advice? Learn why all of your activities should be bookable online.