Similar to SEO, PPC can seem like a nebula of constantly changing algorithms and undefined criteria, leaving you with more questions than answers. Naturally, this can become a roadblock or obstacle to those who might be interested in trying it out or cause those who are currently using PPC to get discouraged. While we cannot fully dissect the technical side of the PPC algorithms, our goal is to demystify this digital tactic by providing you with a checklist to follow to create and launch your first PPC campaign.

Congratulations, you have successfully created a PPC Campaign! Google may take a few days (3 – 5 days) to learn how to place your ads. Please do not make any changes at this time as it will reset the learning process. Once your ads start running, be sure to keep an eye on your metrics to learn how your ads and performing and how you can improve them in the future. For more PPC tips, head over to our pay-per-click guides.