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Have your customers been asking for the ability to buy multiple tours and activities in one checkout experience? Well now they can!
Combos makes it easier than ever to upsell to your customers and seamlessly bring in higher total sales at the time of booking. By implementing this feature, you will promote your other business offerings to sell as an add-on within a single booking flow.
For example, imagine your customer purchased one of your half day hiking tours. Your combo options can include another half day excursion in a similar area, a gift card, or a rental for hiking poles.
If you’re wondering if combos are the right fit for your business, this guide will showcase a few of the ways you can use combos to sell more tours and activities.
FareHarbor clients currently using combos have already seen a 19% increase in bookings with 2 or more items in a single order. This feature encourages a boost in the number of items checked out per cart — which means the average basket value per order is growing and leads to higher overall revenue.
Below are a few more ways your business can benefit from this game-changing feature.
While it may seem enticing to combine as many offerings as possible to maximize your sales, it’s important to be thoughtful when choosing which options to bundle with any given experience.
We recommend having three or less options to be upsold with combos. We have found that any more can increase booking fatigue which will hurt conversions.
Here are a few ideas to get you started on which activities you should bundle.
Ultimately, you want to think like your customers. Consider their typical preferences and booking habits, then make your combos accordingly.
Packaging your combos successfully will increase sales and improve the customer experience. You know your business best so it’s important to spend some time considering which items will work well with one another.
You can also test your combos pairings to ensure you are bringing in the most revenue possible. If a few weeks go by and nobody adds on a certain upsell, it’s time to switch it up.
Many clients have found success when implementing combos and you could too! They are a great tool to increase sales and create a more seamless checkout experience for your customers if set up strategically. If you are interested in implementing this feature, follow the steps in our Help Page or submit a ticket to our Support team.