There are so many ways to use email campaigns to achieve your marketing goals — whether you’re looking to promote brand awareness, increase conversions, or grow your revenue — that it can be difficult to…

Email marketing is one of the most efficient ways to reach your customers and contacts without sacrificing your time or budget. This is a year-round tactic that you can use to engage previous customers, encourage…

Pay-per-click (PPC) advertising is a quick way to generate traffic to your website, in addition to other tactics like search engine optimization. Through PPC, it’s easy to target an audience with advertisements across several platforms,…

Stepping into the world of Twitter for the first time can be a little overwhelming. Unlike other social media platforms where you can leisurely peruse, Twitter feels a bit more fast-paced with new posts constantly…

When you purchase a product or booking a service online, where do you typically start? Chances are, you start with a search. Today, 93% of online experiences begin with a search engine (imForza). This is…

With over 2 billion active users, Facebook is the most popular social media platform out there, and it has a diverse user base from a variety of age groups. All businesses are expected to have…

With its visual nature and an ever-increasing number of users, Instagram is the perfect social media platform for tour and activity operators. It currently has more than 1 billion active accounts every month (Instagram), and…

Social media plays a big marketing role for any business, with 3.196 billion active social media users in the world today, and it has quite an impact on the travel and tourism industry. Today, 30%…

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