A call to action, or CTA, is a statement that directs readers to take a single action by prompting them or telling them exactly what to do next. If you have a website, you already…

Thanks to review websites like Yelp, Tripadvisor, and even Facebook business pages, a company’s online reputation can make or break a consumer’s decision to book a tour or activity. With smartphones always at our fingertips,…

Email marketing is one of the most efficient and cost-effective ways to engage with your customers and contacts and to develop your brand. This is a year-round tactic that you can use to encourage repeat…

Keywords are the terms and phrases that describe the content of a page, and they’re what searchers type into search engines to find the content they’re looking for. Skillful use of keywords is one of…

Local SEO is absolutely crucial for small businesses and brick-and-mortar businesses to be discovered online. In fact, according to SEO Tribunal, 97% of people learn more about local businesses online than anywhere else. This is…

No matter how big or small your company is, it’s important to have a secure website. You’ve probably read about data and website security and the rise of online fraud, from phishing breaches to data…