- 44 minutes
- Dashboard & FareHarbor
Improving Customer Engagement and Conversions With Your Dashboard
Beginner,
Intermediate
Seeking a more cost-effective way to increase revenue without paying for ads? By optimizing your website to improve your conversion rate, you’ll not only save money but also find it’s easier than spending money to increase your website traffic. Discover key elements to drive website conversions on your website in this crash course.
Frequently Asked Questions
-
Your website conversion rate is essentially the percentage of people who visit your website and complete a transaction. It’s important to know your conversion rate to see how well your website is performing. Doing a deeper dive into the numbers can give you a better idea of where improvements can be made to increase this rate.
-
There are many factors that go into your conversion rate, but here are a few key components:
- Mobile optimization
- Content placement
- Calls-to-action
- Booking funnel
-
A credible, trustworthy website builds confidence for your visitors, which means they’re more likely to navigate on-site for a longer period of time, and therefore to convert and make a purchase. We recommend having an SSL-certified website and including and “About Us” as well as a “Contact” page on your website to help increase your website’s trustworthiness.