Absolutely! You can add a Book Now button to your Facebook page that will link customers directly to your availability calendar. To learn how to set this up, view our help page on Connecting Your Facebook Page with FareHarbor.

This is an issue we see with a lot of our customers. With small teams, there might not be anyone to allocate full time to social. A few things we recommend:

• Create a social calendar each month. This allows you to get ahead of your posts. Map out any special events you might have or holidays coming up. This is an easy way to keep track of your posts and know what’s coming down the pipeline.
• Capitalize on user-generated content (UGC). Doing this allows you to create connections with your audience and also means you don’t have to come up with new content on your own.
• Enlist the help of family or friends! There’s a good chance you know a son, daughter, nephew, friend that spends lots of time on social. See if they would be willing to help with a few social posts per month for your business. Chances are, they will probably enjoy it!
• Post across all channels. There’s no reason you can’t use your Instagram content for your Facebook page. Save time and resources by repurposing content across all of your channels.

Social listening is the act of tracking your social media platforms for mentions and conversations related to your brand. Then you analyze them for insights to discover opportunities to act.

STEP 1: Monitor your social media channels for mentions of your brand, competitors, products, and/or keywords related to your business.

STEP 2: Analyze the information for ways to put what you learn into action. That can be something as small as responding to a happy customer or compiling these trends into a document to build a marketing campaign off of.