With more than 2 billion users and high search ranking authority, Facebook is one of the best online spaces for businesses to promote their tours and activities. This video covers how to optimize your company’s Facebook page, the type of information and imagery you should include on your page, and how to use the Book Now button to turn the platform into a distribution channel. Discover why you should feature user reviews, engage with video, run competitions, and dive into Facebook’s insights to learn more about your target demographic. Start making the most of this powerful marketing tool!