Did you know that 50% of U.S. respondents check their personal email up to 10 times a day? That’s a lot of opportunities to communicate with potential customers, and email marketing is an effective way to reach them! Before you jump into your first email marketing campaign, check out this video for important tips on building your email list, inviting customers to subscribe to your emails, and ensuring that your business is following the email compliance requirements. You’ll be starting your first campaign in no time!